The Data Supporting Mobile Marketing

Posted on February 26, 2017 by Lisa Phillips

Excerpts taken from an article by Oracle:
Oracle/Power-of-one/mobile marketing

The Power Is Now In Marketing’s Hands
“90% of a consumer’s time while on a mobile device is done so via an app.”

“… Given the fact there are now more mobile devices on the planet than there are human beings, it’s pretty obvious that engaging with customers via mobile should be a priority. As for apps, consider this staggering statistic: 90% of a consumer’s time while on a mobile device is done so via an app.”

And according to Gartner: “Consumers see mobile apps as their main digital interaction with their favorite brands.”

Customer experience is — as Forbes put it — the future of marketing.

“The bottom line is that providing the best possible customer experience is para-mount for success. Consumers have stated that they will spend more money based on the experience they receive from a given brand. Conversely they will bail on a transaction or not make an intended purchase because of a poor experience.”

A New Engagement Model

“According to Forrester, with mobile in play, consumers now move from discovering a brand to doing research, making a purchase, and using a product within minutes if not seconds. And they expect this experience to be not only possible, but positive.”

“Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time. To deliver, mobile demands a new engagement model.”

“And mobile apps, while powerful, shouldn’t be managed and operated in a silo. Instead, mobile apps should be orchestrated as part of a cross-channel marketing program to create highly curated experiences for the customer.”

“I think the problem is we’re creating content for content’s sake,” says Carlos Hidalgo, CEO and Principal of Annuitas. “What we need to think about is, we don’t need to create more content—and I keep seeing stats that our budgets are increasing, we’re creating more content, we’re doing this, we’re doing that… I just want to say: everybody stop. And let’s start creating relevant content.”

“No matter the device, they want to pick up where they left off. The consumer now expects to be able to complete any action from their phone/tablet.”

“Mobile consumer experiences cannot be truncated any longer. That experience simply doesn’t align with expectations.”

So there you have it. I believe most of what Oracle has said in this article to be accurate. Having been in the advertising industry since 1986, this reality has been brewing for some time. Luckily, as the laws of economics remain true, demand has driven supply and the situation gave birth to the tools to meet consumers’ expectations in the form of MOBILE APPS.

Apps come in all shapes and sizes. They can be designed to have multiple functions and capabilities. I chose to design one to fuel commerce in a macro-community. So far so good, modern marketers are choosing to become members because they see how PeakaVue is there to create engagement, connect with their customers and optimize interactions that attract and retain ideal customers.

Madheart Marketing

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Amplifying Your Distinction To Be Seen!

Posted on February 23, 2017 by Lisa Phillips

I believe in amplifying differences. It hasn’t ever appealed to me to fit in by being similar. Today, that couldn’t be more important when marketing and branding Best-In-Class brands.

When developing Madheart Marketing  –  I committed to going 100% rogue and decided to look away from what has become common practice in tech and marketing (test and repeat… yawn).  Instead, we focus on bringing value, authenticity and relevance to our select clients.  The ones who simply stand out because they are unique trail blazers with rich stories to tell. It is for them that we are committed to serve creatively effective campaigns.

Working with Best-In-Class brands and Thought Leaders who have founded them is an incredible honor!!

Would you qualify? I would welcome an opportunity to chat!


Madheart Marketing

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Mobile Marketing Is Smart!

Posted on February 10, 2017 by Lisa Phillips

Iphoone w:landing page

Engaged communities are already on mobile. This is where brands and fans are coming together outside the confines of their physical locations and connecting virtually, ‪24/7. Are you there to embrace them?

You have two choices: Direct this activity to your brand; or miss the boat.

We are marketing in the Age of Participation. Mobile devices have replaced computers as our go-to tools of infinite access. It’s become the “smart” choice due to freedom, functionality and connection.

Is your business embracing marketing participation on mobile?

If you are only using your device as a gateway to a search engine on the web, you are missing out on the awesome abilities this technology could bring to you and your business.

Join the millions of people who are embracing marketing on native apps. They are doing so because apps can bring focus to the overwhelming amount of information on the internet. Think of them as having a guide to a specific destination.

Madheart created a native mobile app for the the Conejo Valley in Southern California called PeakaVue. It has captured over 300 of the best-in-class brands for the local residents, businesses and visitors to discover and connect to. The 300 brands that are found on PeakaVue have a leg up being discovered because they are a part of a curated subset of local businesses.

Here are three smart things you can do to be represented well on mobile.

• Look for opportunities for your brand to be represented on mobile apps.

• Make sure your website is optimized for mobile.

• Does creating a native mobile app for your brand make sense?

Check out some of the work we have produced for PeakaVue HERE


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