DIY LinkedIn Profile Optimization

Posted on November 16, 2018 by Lisa Phillips

    A modern LinkedIn profile must shift from a resume to a resource. The goal is to create client-centric profiles to position yourself not only as an advisor, but also as a thought leader and subject matter expert, offering value before the conversation begins! High level sales efforts supported with marketing are becoming obligatory. […]

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Creatively Effective Campaigns Speak To Us

Posted on June 14, 2018 by Lisa Phillips

‘Creativity is intelligence having fun.’  ~ Albert Einstein All hail to campaigns that are EFFECTIVE!  My personal favorites are those that SPEAK to us.  Either to our shared experience of life (professional or personal),  or to our quest for knowledge. The winning formula is inherently human-centric while weaving CREATIVITY and INTELLIGENCE together and fueling them […]

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THANK YOU to all Thought Leaders who are behind Best-in-Class brands!

Posted on May 24, 2018 by Lisa Phillips

He who commits to being a best-in-class brand has chosen to bestow a gift to us all. For one thing, it is the willingness to go out on a limb and shine a bright light on what is OUTSTANDING. GOD forbid we award an individual or brand for being the BEST. It takes courage to […]

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The Art of Turning Views into Leads With Personal Branding ~ Who Are You?

Posted on April 9, 2018 by Lisa Phillips

Is it fair to say that there are two types of people?  Those who bask in promoting themselves and everyone else? Who are you? Which group do you see yourself in?  Whichever you relate to, a moment of self-reflection and honesty could be of ‘real’ value personally and professionally. Because whether we intend to shape […]

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There is an art to effective marketing that will NOT cost you any extra time!

Posted on February 20, 2018 by Lisa Phillips

If truth be told, is it fair to say that when it comes to marketing your business it sounds great to ‘think about that tomorrow’? If you are like most entrepreneurs and founders, you are knee deep DOING your business and everything else takes a back seat. Especially when it comes to marketing. But, what if […]

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The Secrets Of Engaging Content

Posted on December 3, 2017 by Lisa Phillips

So you want to create more engaging content – Content that will turn first time visitors into regular visitors. You have tried all the tricks in the book to make your content engaging, but it doesn’t work. You have even tried all the tips taught by the social media marketing know-it-alls in your niche. But, all effort […]

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Own Your Market Share!

Posted on November 7, 2017 by Lisa Phillips

Time and time again,  I meet with outstanding brands across a wide birth of industries that are dying because they ignore the necessity for media. This is no joke. I get that there is so much confusion and noise that it makes it challenging to discern fact from fiction especially when it comes to marketing.  However, […]

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Marketing in the Age of Participation

Posted on June 17, 2017 by Lisa Phillips

There is no question that the key to a brand’s success is the experience it provides to customers. Marketing in the Age of Participation extends this experience far beyond conventional advertising. Gone are the days when a brand can motivate consumers to take action to purchase through conventional advertising. Commercials, print and radio advertising are […]

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Is It Possible to Create a Valuable & Unique Mobile App?

Posted on April 7, 2017 by Lisa Phillips

Creating a valuable and unique mobile app comes down to clarifying consumer’s pain points and then meeting those with a tangible solution. Meet PeakaVue.  The concierge city guide assisting residents and visitors find the best-in-class businesses within a geo community. It is unique because it is curated.  There isn’t anything else that exists currently where there […]

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Put the consumer in the drivers’ seat and we all win!

Posted on March 23, 2017 by Lisa Phillips

Search less, live more with the mobile app that captures the best-in-class businesses within the Conejo Valley. The objective was to create a clean, non manipulated modern marketing space to showcase their branding stories. To level the playing field as it were… where a mom and pop shop has the same opportunity as a global […]

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